The Cast

Chris Brogan

Chris Brogan is President of New Marketing Labs , a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [] , a blog in the top 10 of the Advertising Age Power150 , and in the top 100 on Technorati .

Prior to these roles in the media and events space, Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well.

If you are wondering why you should come see Chris and listen to what he has to say, here are a few bullet points of things he has done in the past:

  • Won the Mass High Tech All Stars award for 2008.
  • Blogged since 1998 (when it was called journaling).
  • Recorded several podcasts, and launched a small new media network in 2006.
  • Videoblogged in several forms, including Small Boxes and AttentionUPGRADE .
  • Built data centers, released software, acquired companies, and all kinds of other fun projects while working for a wireless telecommunications company.
  • Launched the PodCamp unconference series with Christopher S. Penn .
  • Programmed and hosted the Video on the Net conference in 2007.
  • Worked on an Internet video startup with Jeff Pulver in 2007.
  • Collaborated on tons of social media and social networks projects over 2007.

Mike Volpe – Hubspot

Vice President, Inbound Marketing

Mike Volpe is VP of Inbound Marketing at HubSpot , an Internet marketing software startup. He leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media.

Since Mike joined HubSpot, the company has grown from 12 to 1,000 customers, from 5 to 65 employees, and raised $17 million of venture capital. Mike is a cutting-edge B2B inbound marketer who ranks in the top 0.1% of all users on Twitter ( @mvolpe ), speaks at numerous conferences, hosts a weekly live marketing video podcast HubSpot TV and blogs frequently.

Before HubSpot, Mike worked as Director, Marketing Operations at SolidWorks where he launched a number of inbound marketing initiatives such as SEO, PPC, blogging and podcasting. Mike has an MBA from MIT Sloan and a BA from Bowdoin College.

Lynnelle Wilson

Lynnelle Wilson is the President of Bold Vision Consulting . She has over 25 years experience developing and managing sales, marketing and complex strategic projects.

Bold Vision Consulting helps companies increase business through relationships developed with their customers in their new preferred channels. We do this by helping clients:

  1. Understand these new channels and
  2. Build a presence in these channels by integrating social technologies into their traditional business and marketing strategy.

Originally from Texas, Lynnelle moved to Portland, Maine from New York City in 2003 where she was Vice President for JPMorgan’s Global Investor Services line of business.

David Alston

Vice President, Marketing – Radian6

Radian6 is a social media monitoring solution company with headquarters in Fredericton, New Brunswick. David has built his career in technology marketing first with one of Canada’s regional phone companies, Aliant, and then with a number of tech startups in the interactive advertising and the video over IP space. Previous to Radian6 David was partner and Vice President of Marketing Strategy with one of the region’s fastest growing PR firms, Revolution Strategy.

David’s focus at Radian6 is building the firm’s brand internationally through the use of social media monitoring, outreach and engagement. He is the co-inventor of the “twebinar” format with social media maven, Chris Brogan – the successful three-part summer series featuring some of the world’s social media leaders that ran this past summer as a mashup between a traditional video webinar and Twitter. The series broke a number of attendance records and was featured as a successful word-of-mouth case study at MarketingProfs.

David has also become a featured speaker and panelist at a number of new marketing, blogging and social media events as an expert on how brands should be listening to consumer generated media online. As one of Twitter’s most followed CMO’s, David takes his interactive style of marketing to every speaking engagement – listening, learning and engaging with the audience. You can follow David on Twitter at @davidalston

David blogs at TweetPR .

Tim Hayden

Founder and President – GamePlan Experience

Tim Hayden combines his experience in interactive marketing, entertainment and media consulting to help brands build meaningful dialogue with their market through offline and online experiences. Based in Austin, Texas, with satellite operations in New York City, GamePlan Marketing is an “experiential” agency, meaning they combine the power of live experiences with new media technologies to build successful engagement within the B2B and Consumer marketplaces.

GamePlan Marketing produces major brand campaigns for Dell, IBM, Oracle, Advanced Micro Devices (AMD), Nintendo and Bacardi USA.

Tim has also worked alongside high profile artists, executives and properties such as Jeep, King of The Mountain professional bike racing series, AVP Professional Volleyball Tour, Austin City Limits Music Festival, Justin Timberlake’s FutureSexLoveSound international tour and the Sundance Film Festival.

In 2004, Tim conceived and produced “Operation Blueshock”, a successful guerilla marketing stunt for client Bluetooth Special Interest Group during the 2004 International Consumer Electronics Show in Las Vegas. To date, the campaign is heralded as “The Greatest Tradeshow Marketing Stunt Ever” by the editors of MarketingSherpa.

In the years since, GamePlan has produced Dell’s first social media widget, AMD’s most successful online video (500K+ views), and other innovative accomplishments.
Tim holds a Bachelors Degree in Political Science from Texas State University.

Laurie Brooks

Senior Public Relations Representative, L.L.Bean, Inc.

Laurie spearheaded L.L.Bean into the social media space in November 2008 with the introduction of the company’s corporate Facebook page, and subsequent exposure on social media sites such as Twitter, Flickr, YouTube, Delicious, and FriendFeed.

In addition to being “the voice” behind L.L. Bean’s social media presence, Laurie also has job responsibilities for government, environmental affairs, and corporate public relations.

Before joining L.L.Bean in 1997 Laurie worked for Walt Disney Pictures and Twentieth Century Fox Studios in Los Angeles. Laurie holds a degree in Communications from Jacksonville University and an MBA from the University of Southern Maine.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

Fred Abaroa

Born into a low income Mexican American home, Fred M. Abaroa watched a lot of television. He loved commercials and imagined what impact they had on the public and their buying habits. Now many years later Fred has fulfilled his dreams through his work with Ziff-Davis, Pepsi, ABC News, Philips Lighting, General Mills, Nabisco, the States Of Maine, Georgia, Minnesota, Michigan, California and Wisconsin, Disney, Yahoo, Yamaha, Hilton Hotels, Oakhurst, Hannaford, Kraft Foods, Lego, and many other companies. Fred presently is the Marketing Imagineer for WK Enterprises creating market strategies for local businesses in Maine, including Costa Vida Fresh Mexican Grill . Fred was awarded a patent in 1999 for “Web browser detection & default page home page modification” and has been a key contributor for two EXPLOR awards. Fred achieved an Expert Level certificate in Micro Expression Evaluation by Dr Paul Ekman and proficiency in DiSC profiling. Fred is a shameless promoter and has been recruited by many non-profits, including Easter Seals, Boy Scouts of America, and the Coastal Maine Botanical Gardens to be on their marketing committees.

Corissa St. Laurent

Corissa is a public relations and marketing expert with more than 10 years experience creating powerful marketing and brand campaigns. She is an avid volunteer, having served on the board of directors of a non-profit women’s business networking organization, lending her expertise to branding the organization and supporting other women professionals and entrepreneurs. Corissa uses her business development, management, and leadership skills to help small businesses and non-profit organizations maximize the power of relationship marketing. Successfully launching two small businesses, including a public relations and event marketing firm and a holistic body care and wellness service, Corissa has a proven track record of entrepreneurial success and will serve as your Constant Contact expert in New England, helping small businesses, non profits and associations learn how to build lasting relationships through email marketing and online surveys.

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